![]() Zuckerberg, for example, has received harsh criticism for pursuing this path.īut while digital real estate and virtual vacations may still be a ways away, the idea is that we are going to start interacting differently with the world around us, and many of our digital experiences will take a new and improved form.Īccording to Technavio, the AR/VR industry will grow at a CAGR of 46% from here until 2025, achieving a total market size of $165 billion. Following the hype around the metaverse, VR and crypto in 2021, we are now in a stage where most investors believe this is not a lucrative endeavor. The metaverse has brought about undue amounts of skepticism in the last year. However, given the big opportunity provided by the metaverse, I am not surprised by this move. It's important to note that Apple has not confirmed nor denied any of this yet. It may even feature motorized lenses that can adjust to each individual's eyes. ![]() ![]() Early reports also claim that the Apple headset might come with a battery pack that attaches to the hip and use the Mac's powerful M2 processors. From what we know, Apple is looking to release a high-end headset that will encompass both VR and AR functionalities.Īccording to Bloomberg, the "Reality Pro" could have a price tag of up to $3000, well above comparable products like the Oculus, which sells for around $1500. Now, Apple has also stated its own intentions to enter the potentially lucrative field of AR/VR, by launching its own headset, which could potentially be unveiled this spring. Microsoft, Inc ( MSFT) has partnered with Meta Platforms ( META) on various AR/VR applications and has also acquired Activision Blizzard ( ATVI ), pending regulatory approval. Mark Zuckerberg has made no effort to hide his desire to invest in the Metaverse, going as far as renaming his company and, more notably, sinking billions of dollars into AR/VR. I think AR/VR, in conjunction with the metaverse, will go mainstream, and those who invest now will stand to benefit handsomely. In this article, I will review this product's specs and the different ways in which Apple could stand to monetize this great opportunity. Apple is reportedly seeking to build an augmented reality headset that could be unveiled this spring. ![]() Nongnuch Pitakkorn/iStock via Getty Images Thesis SummaryĪpple ( NASDAQ: AAPL) has become the latest in a long list of tech companies to join the race for the metaverse. ![]()
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